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Nike, Inc. is a global powerhouse in the world of athletic footwear, apparel, equipment, and accessories. Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, it officially became Nike, Inc. in 1971. The company’s name is inspired by the Greek goddess of victory, Nike, reflecting its commitment to excellence and triumph in sports.

Nike’s mission is to bring inspiration and innovation to every athlete in the world. The company believes that if you have a body, you are an athlete, emphasizing inclusivity and accessibility in its products and messaging. From professional athletes to weekend warriors, Nike aims to equip individuals with the tools they need to unleash their full potential. The company continuously pushes boundaries in design, technology, and sustainability to create products that enhance performance and comfort while reducing environmental impact. From pioneering cushioning systems like Nike Air to revolutionary knit materials like Flyknit, Nike’s commitment to innovation drives its competitive edge in the market.

Nike’s product offerings span a wide range of sports and activities, including running, basketball, soccer, tennis, golf, and more. The company collaborates with world-class athletes, designers, and cultural influencers to develop cutting-edge products that resonate with consumers globally.

Beyond its product lineup, Nike is renowned for its iconic brand identity and marketing campaigns. The Nike Swoosh, one of the most recognizable logos in the world, symbolizes athleticism, speed, and movement. Through captivating advertising and sponsorships, Nike has cultivated a powerful brand image that resonates with athletes and consumers of all ages.